Leadership Development...
is the key to 21st. Century Success in business. Harness the power of your peers to help you develop your employees, managers & successors!
| D-I-Y Strategic Planning...
allows you to make strategic decisions about your company's direction every time - all with the help of your peers!
| You'll Make Better Decisions...
when your ideas are challenged and your assumptions tested, continually and strategically - by a caring group of your peers!
|
|
Are You Losing Prospects Because You Don’t Know How To Market Effectively?
By *** Betty Ziegler ***
So you have more real estate listings right now than buyer leads. Not surprising, as the number of homes for sale in this market is overwhelmingly more than the number of sales going on.
Chances are that your particular listings will join the numbers of expired or be on the market for more days than you can count. But unlike the average agent with a new listing and pie in the sky hopes, you can turn lemons into lemonade.
The average real estate agent puts up a for sale sign on the real estate they have just listed. And after a few words of encouragement to their seller, they drive off praying for the sale. They post their new listings on the board in their Broker’s office, hoping that some other agent will bring that qualified buyer to the table. Sound familiar?
The reason? Most real estate agents use a combination of selling techniques they see other agents in their office doing. If you want to hit that three figure income, why would you imitate an agent making $25,000?
Now, let’s turn those lemon listings into lemonade!
First, identify the “active market”, those qualified buyer leads who will actually close escrow. You want to spend your time talking to people that are ready to make a buying decision right now. One of the many advantages of a call-capture system, like the one I use, is that it helps to segregate the prospect into an “active” buyer or just another looky-loo.
This simple act of placing one
Our articles continue...
|
of my call-capture, 800 number sign riders on my listings generates calls 24/7. This is the perfect employee! It never takes a lunch break or puts my most valuable client on hold. My sign rider not only generates buyer leads for me, it captures their phone number perfectly every time, without fail. Those “active” buyers are calling meI am not out knocking on doors or making endless cold calls like so many seminars taught us to do. There is a definite time for such marketing tactics, but this is not that time. I have my “perfect employee” working for me right now and I have had to hire extra administrative help to handle the overflow. After a brief interview, usually over the phone, I invite my new clients to my office to meet with my loan officer, Chris. Chris will pre-qualify them and get us on the right path to meet their needs. I cannot say enough about pre-qualification. If you are not getting your buyers pre-qualified you are wasting both your time and theirs. The last thing you want is a surprise after the offer is made. Be the information source. I cannot imagine not having call-capture 800 number signs working for me. Why do lead generation systems work so well in this market? Freely given information is one key to a good agent/client relationship. Your prospects get the information they desire and you have lowered their resistance. The threat dealing with a “salesperson” has diminished. These buyer leads are willing to work with you because you were willing to work with them first. My particular 800 number service has a feature that alerts me to the prospect’s incoming call, if I choose to. I am therefore “immediately” available to them, and they are not lost to the next real estate agent. Make 2007 the year you finally market effectively, with less effort, and reach your financial goals. In the years beyond you will reap the benefits of the referral business it will bring. How sweet that lemonade tastes! Betty Ziegler shares her marketing success freely at www.Information-Valley.comVisit www.Information-Valley.com for free real estate marketing tools
Here are some more estate planning articles...
Dealing With The Fear Monster
By Alan Cowgill
Let me ask you a chicken or the egg question..."What would you do first?a) find a great real estate deal orb) find private money to fund the dealDo you "Find a deal and Read more...
|
Little Known Commercial Loan Puts Cash In Your Hand For Any Reason Fast And Easy
By Naomi Monk
Owning a commercial building such as an apartment complex, office building, retail center, business owner-occupied building and the like is a great investment that appreciates over time and can Read more...
|
How To Achieve A Quick Property Sale In 2007
By APP Manager
Sell your Property Quickly this Coming YearYou've heard it before. You've just found the home you want and your offer for it was accepted. The next step is to sell your own home, a goal that Read more...
|
Puzzles Of Property Market
By Monica Craft
Cool, sleek, swish, slick and all the other words that go their inadequate way to expressing the luxury and joy of a Nothing but where you live your life, means your home. And that has all the style Read more...
|
| chicago estate planning lawyer news: |
Slideshow: Wendy?s rolling out new looks, new foods in 2012
<img src='http://assets.bizjournals.com/columbus/images/DAI-Wendys-Santa-Fe-burger*100.jpg?v=2'>With Arby?s and 2011 in its rear view mirror, Wendy?s Co. is planning a busy 2012.
The Dublin-based fast feeder hosted an investor gathering Jan. 30 where executives laid out their plans for the year, including a wider test of the company?s newest package of restaurant designs and a continuation of its menu innovation with more premium burgers and potential tinkering or extensions of stalwarts like its chili and baked potatoes.
CEO Emil Brolick said the new Wendy?s (NASDAQ:WEN) pitch is to offer a fast-casual experience and products at the quick-service price...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=hg4sSo9KLAw:MqVZ3vjwARE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=hg4sSo9KLAw:MqVZ3vjwARE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?i=hg4sSo9KLAw:MqVZ3vjwARE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=hg4sSo9KLAw:MqVZ3vjwARE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?i=hg4sSo9KLAw:MqVZ3vjwARE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=hg4sSo9KLAw:MqVZ3vjwARE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?d=qj6IDK7rITs" border="0"></img></a>
</div>Wexner shares wisdom, wit with technorati at Innovation Awards
<img src='http://assets.bizjournals.com/columbus/print-edition/2010/12/31/IR-Wexner-Les-05*100.jpg?v=1'>OK, folks, here you have it, a prediction from billionaire Limited Brands Inc. CEO Les Wexner on the next big technological revolution:
?I think the technology that?s going to change our lives most is voice recognition,? he said in the keynote address at Thursday night?s TechColumbus 2011 Innovation Awards, which honored inventions and improved processes from Central Ohio businesses and researchers.
Long resistant to writing a book about his entrepreneurial rise from modest beginnings to one of the city?s most influential businessmen, Wexner knows how to hold an audience?s attention while parsing out business wisdom...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=cRJT1eaCjxA:m2qOcVOSbUg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=cRJT1eaCjxA:m2qOcVOSbUg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?i=cRJT1eaCjxA:m2qOcVOSbUg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=cRJT1eaCjxA:m2qOcVOSbUg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?i=cRJT1eaCjxA:m2qOcVOSbUg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=cRJT1eaCjxA:m2qOcVOSbUg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?d=qj6IDK7rITs" border="0"></img></a>
</div>Last-minute hotel scramble sealed NHL All-Star Game for Columbus
<img src='http://assets.bizjournals.com/columbus/print-edition/ROP_NHL-All-Star-Weekend-Bryan-Regan-143*100.jpg?v=1'>Linda Logan received some heartening news from the National Hockey League a month ago during the course of due diligence work in her job as executive director of the Greater Columbus Sports Commission.
Logan called an NHL official to tell him she planned to be in Ottawa, Ontario, during the league?s All-Star Weekend Jan. 26-29. She also asked about where things stood with the Columbus Blue Jackets and the Sports Commission?s bid to host the event in 2013 or 2015.
Lo and behold, the league official said he was glad Logan checked in because the NHL was about to tell Columbus to update its 2-year-old bid for the 2013 All-Star Game...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=9F9t5yGItoY:SHDuPC5tGpU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=9F9t5yGItoY:SHDuPC5tGpU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?i=9F9t5yGItoY:SHDuPC5tGpU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=9F9t5yGItoY:SHDuPC5tGpU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?i=9F9t5yGItoY:SHDuPC5tGpU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_columbus?a=9F9t5yGItoY:SHDuPC5tGpU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_columbus?d=qj6IDK7rITs" border="0"></img></a>
</div>
|
Strategies used to direct property to the proper beneficiaries, to minimize tax liability and other costs, and to arrange for property management in the event of physical or mental disability.
|
|
