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Real Estate Internet Marketing Strategy: Free Real Estate Leads
By Arther Pen
Lead generation is one of the biggest challenges real estate agents face in today's extremely competitive market. While most agents have a website, many don't know how to drive targeted traffic to it. Especially, how to do this all for free. Here is just one of the many things you can do to get potential buyers and sellers to visit your site.

You have probably heard that in October 2006 Google purchased YouTube.com. When an Internet giant like Google makes such a business move, rest assured that it signals a significant future advertising trend.

Short videos are immensely popular on the Internet, but still few people use it to market real estate online. Only few Realtors rely on internet videos as means to drive targeted traffic to their websites.

• There are still relatively few real-estate videos online.

• Most of these videos are not set up properly, and are poorly positioned for search engine placement.

• Configured with the right keywords, your video can earn very high rankings in natural search engine results. This translates into lots of free web traffic down the road.

Here is how you can capitalize on this emerging trend. Instead of a traditional virtual tour (posting a number of still images in a slide show), shoot an actual video

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either with a handy cam, a webcam, or your digital camera's video function.

Once you have your video, submit it to search engines. Use a title that accurately describes your video. It is most important that your title contain your preferred keywords. In the Description section, use a keyword rich discussion. In the "Description" section, remember to designate a link to your website! Otherwise, all your directing and producing efforts are in vain, and visitors will not be able to navigate directly to your website.

If you know you are not an inspiring video producer but you still would like to capitalize on the power of video advertising, you can have them made for you for about the same price as you would otherwise pay for a traditional virtual tour. However, traditional virtual tours do not offer the same traffic generation power.

Conclusion

Video Marketing can significantly contribute to your real estate internet marketing efforts. It can help you drive lots of targeted traffic to your website. But don't forget, you still need to convert this traffic into leads and then convert those leads into clients. If you'd like some help getting started, refer to the website listed below. Happy Lead Generation and Good Luck with real estate internet marketing!

* You may republish this article online if you keep the content exactly as it is and retain the author's information and the active hyperlinks below.

Real Estate Internet Marketing Formula, a step-by-step guide for real estate agents about how to generate business online. The Owner and CEO of Internet Real Estate Consulting, LLC and has worked for Fortune 500 companies as a marketing communications consultant. Find a lot more marketing tips at www.RealEstateInternetMarketingFormula.com

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estate planning attorney virginia news:

Delta mulling more flight cuts
Delta Air Lines Inc. told investors in a regulatory filing Friday that its system capacity will be down 4 percent for the fourth quarter and said it is taking a look at cutting capacity next year in light of lower demand. (DAL) (LUV)
New partner in charge coming at Jones Day
A new partner in charge is stepping in at Jones Day’s Columbus office.
Check Into Cash closing 32 Ohio stores
Another payday lender is shutting down some of its Ohio shops in the wake of the industry’s defeat at the polls in the November election. (CSH)
State’s jobless rate ticks up to 7.3%
Ohio’s unemployment rate headed back upward in October as nonfarm employment fell by 9,000 workers over the month, the Ohio Department of Job and Family Services reported Friday.
Max & Erma’s CEO exits restaurant chain
The CEO of Max & Erma’s Restaurants Inc. has left the company.
Steve & Barry’s seeking to liquidate chain
The new owner of Steve & Barry’s LLC has filed to put the sportswear retailer into Chapter 11 bankruptcy reorganization and asked a bankruptcy court judge in New York to allow liquidation sales at its 173 stores and distribution centers.
Money coming to help DHL cutback victims
The state is getting $3.9 million from the federal government to help Ohioans targeted to be pushed out of work as a result of DHL Express’ pullout from its Wilmington air shipping hub.
Columbus housing sales drop 10% in October
Sales of existing houses in Central Ohio dropped 10 percent last month, a slump the Columbus Board of Realtors blamed on sagging consumer confidence and financial turmoil.
King Arts secures final OK for state grant
The King Arts Complex waited about half a year for the state to approve a six-figure grant that funds restoration of its historic Pythian Theatre and other improvements. That didn’t stop the 22-year-old multicultural center on Columbus’ east side from getting to work immediately.
Suburban News parent posts $3M loss, warns of credit troubles
Reporting a nearly $3 million third-quarter loss, the owner of <em>The Other Paper</em>, <em>Columbus Monthly</em> magazine and Suburban News Publications told investors this week that continuing credit troubles could have a serious effect on the publisher’s capital structure.

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