Real Estate Internet Marketing Strategy: Free Real Estate Leads
By Arther Pen
Lead generation is one of the biggest challenges real estate agents face in today's extremely competitive market. While most agents have a website, many don't know how to drive targeted traffic to it. Especially, how to do this all for free. Here is just one of the many things you can do to get potential buyers and sellers to visit your site.

You have probably heard that in October 2006 Google purchased YouTube.com. When an Internet giant like Google makes such a business move, rest assured that it signals a significant future advertising trend.

Short videos are immensely popular on the Internet, but still few people use it to market real estate online. Only few Realtors rely on internet videos as means to drive targeted traffic to their websites.

• There are still relatively few real-estate videos online.

• Most of these videos are not set up properly, and are poorly positioned for search engine placement.

• Configured with the right keywords, your video can earn very high rankings in natural search engine results. This translates into lots of free web traffic down the road.

Here is how you can capitalize on this emerging trend. Instead of a traditional virtual tour (posting a number of still images in a slide show), shoot an actual video

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