san diego estate planning attorney articles and resources for business owners, farmers, ranchers, and executives

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Determine And Reach Your Target Market To Fund Your Real Estate Deals...
By Alan Cowgill
This is an awesome business!

You can find private lenders who will change your life and help you take your business to an incredible level of success.

As you prepare to find these lenders, it is practical to stop and consider just who they are and how to reach them. You want to attract people who have the means to step up and take action on your program.

When I decided to work with private lenders, I wanted to go beyond just my circle of friends, I wanted to reach others as well. My challenge was to determine common denominators and find a way to effectively reach those people.

I knew the kinds of individuals I wanted to reach were financially savvy and could appreciate the generous interest rate I offer.

I found out that I could get an extremely targeted list of names of potential lenders from a list broker. You can find the name of a list broker in the phone book or on the Internet. The one I used was Dunhill's. You can tailor the list almost any way you want. I thought a lot about this then requested the names, addresses, and phone numbers of people who met the following criteria:

a.)

Our articles continue...


They were located in our county
b.) They owned their own home
c.) They bought items through the mail
d.) They owned bank Certificates of Deposit (or CD's)

Let's look at each one on this list for just a moment and I'll explain the logic behind my target choices.

A.) They were located in our county.

I wanted to focus on my local market because it was likely they already knew about me from my other marketing efforts:

They'd seen the 'I Buy Houses' signs for years. I sponsored Little League teams and so they may have seen the t-shirts with 'I Buy Houses' and my phone number on the shirts. They may have even read the newspaper articles the local paper had done about my company Integrity Home Buyers, Inc. and me.

When I specified this criteria, I believed the lender would be comfortable loaning to one of their neighbors.

Also, some of my current lenders seemed to delight in being able to actually drive by the house on which they held the mortgage while I was having my crew do the work. They seemed to feel safe knowing exactly where their money was. They liked being able to tell their friends, 'My money is in that house right there.'

b.) They owned their own home.

Alan Cowgill is a national speaker, author, and real estate entrepreneur. Alan had bought or sold over 200 investment properties. His step-by-step system "Private Lending Made Easy" teaches Real Estate investors and mortgage brokers how to find private lenders. Contact Alan at 937-390-0816 or 866-831-3540. For a FREE audio CD go to www.PrivateLendingMadeEasy.com




Here are some more estate planning articles...

Commercial Real Estate Loans
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Are you considering buying a new house soon? Buying a new house is probably the biggest investment one can make in his lifetime. Buying a new real estate certainly requires a lot of money. Read more...
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For months now many Realtors have been pacing the floor wondering where their next sale was coming from. The bad news drips off the front pages reporting for all to see how bad the real estate market Read more...
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(ARA) - When it comes to planning a party, most people are sticklers for details. They make sure they have enough food, the right music and the perfect theme; yet when it comes to estate planning, Read more...
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The game of commercial real estate can be won in many ways. It’s more of an essay test than true or false. There’s definitely more than one correct answer. A large percentage of the world’s Read more...
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making financial and legal arrangements for one or more persons to provide for retirement and for passing assets to their heirs.