the private investing program.
b) Share information about my real estate business.
c) Stay focused and leave out information not relevant to real estate.

8. Create a Microsoft PowerPoint® slide presentation of the homes I have purchased. This is running continuously as people are waiting for the seminar to start. Goal is to build credibility.

9. Design a postcard to mail to the list of people with CD’s in my area. The postcard is to attract people to the seminar.

10. Design an ad to be run in the local newspaper to attract people to the seminar.

What did I do prior to the seminar to generate leads and prepare for the day?

1. Practice, practice, practice the presentation.
2. Mail postcards two week’s prior to the seminar.
3. Run a daily newspaper ad one week prior to the seminar.
4. Order overhead slide projector and large projection screen.
5. Coordinate seating and layout with the meeting location.
6. Make up handouts/packets.
7. Practice the seminar presentation more.

What actions did I take the day of the seminar?

1. Dress professionally.
2. Set up a sign-in table at the back of the room for people to sign-in and get a name badge.

Keep it fun, professional and not high pressure.
The goal is to help them understand your program.
Don’t Beg!!

The results weren’t what I had expected!!!

I expected 25-30 people to show up at the seminar and I expected a flood of money immediately. It didn’t happen that way.

What did happen, was that roughly 12 people showed up for each seminar and normally within one week after the seminar one person would invest. Although 90% of everyone that attended were very positive about my Private Investing Program. I felt that I had failed.

However, then the unexpected began to happen.
1. Weeks later, people who had attended the seminar, would begin to call and tell me they had money to invest. Rather than the immediate flood of money I had expected, I started to see a constant trickle in of money.
So the seeds I had planted weeks before were bearing fruit.

2. Referrals were showing up!
People that had never attended the seminar wanted to give me money to invest NOW! Two of them were $100k plus investors.

3. My credibility within the community grew. A number of people that hadn’t attended the seminar but had heard about it would approach me and ask me about my seminar and my business.

Today, four months after my first seminar, I have more money than houses. What a great feeling!

In the future, to take my pre foreclosure business to a new level, all I need to do is hold a private investor seminar to generate the investment money I need. It is just like turning on a faucet of money.

It works.

Alan Cowgill is a national speaker, author and real estate entrepreneur. Alan had bought or sold over 200 investment properties. His step-by-step system "Private Lending Made Easy" teaches Real Estate investors and mortgage brokers how to find private lenders. Contact Alan at 937-390-0816 or 866-831-3540. For a FREE audio CD go to www.FreeRealEstateCoaching.net

Here are some more estate planning articles...